Pöhlmann, Michaela, Carmen Jambrino-Maldonado, Carlos de las Heras-Pedrosa, and Jürgen Seitz. “Trends and Evolution of Agile Branding: A Bibliometric Analysis”. Business: Theory and Practice 25, no. 2 (July 31, 2024): 406–419. Accessed December 23, 2024. https://btp.vilniustech.lt/index.php/BTP/article/view/21438.