Zemlickienė, Vaida, and Dimitrios Ioannis Maditinos. “Marketing Strategy Formulation for Innovative Product Development Process”. Business: Theory and Practice 13, no. 4 (December 31, 2012): 365-374. Accessed December 23, 2024. https://btp.vilniustech.lt/index.php/BTP/article/view/8584.