Business: Theory and Practice
type: channel
description: Business: Theory and Practice publishes original research, reviews and case studies on all areas of strategic management and organizational behaviour. More information ...
publisher: Vilnius Gediminas Technical University
language: en
publication name: Business: Theory and Practice
issn: 1648-0627
copyright: Authors who publish with this journal agree to the following terms that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement; that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner. on behalf of any co-authors, I agree to this work being published in Creativity Studies as Open Access, and licenced under a Creative Commons Licence, 4.0 https://creativecommons.org/licenses/by/4.0/legalcode. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information. For authors that are not copyright owners in the work (for example government employees), please contact VILNIUS TECH to make alternative agreements.
items: The EU Green Agenda legal framework and economic growth in developing countries: a panel EKC approach
items: Exploring future scenarios for Latvia’s regional business incubators
items: Leveraging IT use in healthcare records management: impact on customer satisfaction and financial performance through knowledge transfer and absorptive capacity
items: Engagement and flow in the job satisfaction of volunteers at a non-governmental organization (NGO) in Peru
items: What do we (not) know about agricultural economic resilience? Insights from the systematic literature review
items: IFRS convergence and international trade: evidence from comparison of Türkiye and European Union
items: The study of factors affecting on COSO ERM success and its consequences: an empirical research of Thai-listed companies
items: R&D impact in the changes of economic structure of population
items: Influence of transport air pollutants on climate change in EU: case of Lithuania
items: Exploration of social dimensions of sustainable behavior
items: Bibliometric and visualized analysis of work engagement in business management
items: Financial performance and capital structure dynamics of the high-tech startups in the Baltic region
items: Estimation on the attractiveness of public transport: Vilnius city case
items: Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors: the mediating role of core competencies
items: Uncertain new technologies – economics of ground effect vehicle operator
items: Assessment of sustainable road transport in Lithuania
items: Relationship of CSR, innovation, human resource practices, and competitive advantage: a test of two mediation models
items: Social enterprises as a tool for supporting housing supply in compliance with the Agenda 2030
items: Corporate social responsibility, work engagement and hospital image: the roles of hospital reputation, organizational trust and information technology application
items: Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
items: Emergent approach to business resilience: a study of Ukrainian enterprises
items: Business resilience and strategic responses in Ukraine and Lithuania during the Russia-Ukraine conflict: insights from the energy, agriculture, and manufacturing sectors
items: Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes
items: Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products
items: The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries
items: Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
items: Guerrilla advertising cases study in public transport
items: Business model innovation and SMEs’ resilience: technological roadmap in Nigeria
items: Intentions of transport sector employees to leave the job: is workplace mobbing truly a catalyst?
items: The greenwashing trap: how misleading marketing affects consumer green purchasing habits

The EU Green Agenda legal framework and economic growth in developing countries: a panel EKC approach
type: item
description: With the rapid rate of climatic change and environmental degradation, sustainable economic growth with conservation of the environment has turned into a question of highest priority and concern for the world, especially for developing nations. The study aims to interpret the European Green Agenda legal framework and its implications for the green economy of developing countries using the Environmental Kuznets Curve EKC as a basis of panel estimation. The research method used is quantitative, using data from 1990 to 2024 from the World Bank Indicators. The econometric approach is based on panel data employing the Environmental Kuznets hypothesis for further empirical estimation. The variables included in the model are Carbon Intensity CO2, and GDP per capita growth in a panel of 6WB countries such as Kosovo, North Macedonia, Albania, Montenegro, Bosnia and Herzegovina and Serbia. The main hypothesis testing is that the developing countries face greater CO2 emission in their attempt to grow economically, which is also the main hypothesis under the Environmental Kuznets Curve. The study finds a U-shaped relationship function between GDP per capita growth and Carbon Intensity CO2 in the case of the Western Balkans under study circumstances. The greater the GDP per capita growth (above the turning point level of 4259.69), the greater the Carbon intensity. The study further concludes that the EKC hypothesis does not have universal implications depending on the stage of country development and the period under investigation. This study is very important for several reasons: first, it is the first testing the basic EKC hypothesis for the Western Balkan countries and adds to the literature the fact that the EKC hypothesis is not universal; second, by using econometric models of panel data, it tests the EKC hypothesis and proves the opposite, an U function; between CO2 and GDP per capita growth and third, the study emphasizes the importance of the European Green Agenda toward…
subject: Articles
  topic: section
subject: Green Agenda
  topic: keywords
subject: legal framework
  topic: keywords
subject: Environmental Kuznets Curve
  topic: keywords
subject: CO2
  topic: keywords
subject: GDP per capita growth
  topic: keywords
creator: Besime Fekri Ziberi
creator: Xhemazie Ibraimi
creator: Nawaz Ahmad
creator: Jolita Vveinhardt
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 305
ending page: 322
doi: 10.3846/btp.2025.23716

Exploring future scenarios for Latvia’s regional business incubators
type: item
description: The research demonstrates that since 2007, the business incubator programs administered by the Investment and Development Agency of Latvia (LIAA) have significantly boosted regional entrepreneurship in Latvia. These programs provide essential support to young entrepreneurs, promote employment, stimulate entrepreneurship, and enhance the quality of life in the regions. Additionally, they increase export capacity and tax revenues. In this period, business incubators have been operated by the state, universities and private companies. The research analyzed future scenarios for the further development of regional business incubators in Latvia. Using the Analytic Hierarchy Process (AHP) and expert assessments, the study considered Latvia’s economic and social goals and strategic directions for regional development, underscoring the critical role of business incubators in promoting regional entrepreneurship and societal well-being. The research explored the possibility of transferring the administration of regional incubators to private companies, universities, or municipalities, which could impact regional economic development. A detailed assessment of previous LIAA programs concluded that various organizations, including private companies and universities, could effectively manage regional business incubators, fostering innovation and new product creation.
subject: Articles
  topic: section
subject: business incubator
  topic: keywords
subject: regional development
  topic: keywords
subject: regional entrepreneurship
  topic: keywords
creator: Karlis Markus
creator: Baiba Rivza
creator: Peteris Rivza
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-07-21
publication date: 2025-07-21
starting page: 266
ending page: 276
doi: 10.3846/btp.2025.23386

Leveraging IT use in healthcare records management: impact on customer satisfaction and financial performance through knowledge transfer and absorptive capacity
type: item
description: This research looks at how IT use in managing healthcare records benefits organizational performance. This paper addresses a critical research gap by examining how the implementation of IT affects performance through organized learning mechanisms, absorptive capacity and knowledge transfer effectiveness, two under researched components from prior healthcare IT literature. Based on organizational learning theory, the study proposes internal capabilities mediate the relationship between the use of IT and organizational performance. A quantitative survey of 304 healthcare professionals was conducted, with data analysed using structural equation modelling and SmartPLS. The findings indicate that IT use has a substantial impact on knowledge transfer, and that knowledge transfer mediating the relationship between absorptive capacity and both customer satisfaction and financial performance. This study theoretically extends the discourse on IT enabled organizational performance by focusing on the role of organizational learning in the IT performance relationship. In practice, it provides operational ramifications for health-care leaders by emphasizing the need to align digital investments of that organization with its learning strategy to increase its sustainable performance improvement. The theoretical and empirical contributions conferred by this research are one of providing an integrated framework integrating IT use, organizational learning mechanisms, and performance outcomes in healthcare settings.
subject: Articles
  topic: section
subject: records management
  topic: keywords
subject: IT use
  topic: keywords
subject: organizational learning
  topic: keywords
subject: knowledge transfer effectiveness
  topic: keywords
subject: absorptive capacity
  topic: keywords
subject: healthcare
  topic: keywords
creator: Jessica Hermawan
creator: Andri Rianawati
creator: Cita Rosita Sigit Prakoeswa
creator: Liliana Inggrit Wijaya
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-09-15
publication date: 2025-09-15
starting page: 323
ending page: 334
doi: 10.3846/btp.2025.23029

Engagement and flow in the job satisfaction of volunteers at a non-governmental organization (NGO) in Peru
type: item
description: The objective was to analyze how engagement and the state of flow influence the job satisfaction of volunteers. The design was non-experimental, cross-sectional, and the sample consisted of 1023 volunteers, selected through non-probabilistic convenience sampling. Validated questionnaires were used: a) the Utrecht Work Engagement Scale (Schaufeli et al., 2003); b) the Flow Experience Scale (Bakker, 2008); and c) the Job Satisfaction Scale SL-20/23 (Meliá & Peiró, 1998). Reliability was assessed using Cronbach’s alpha. Exploratory and confirmatory factor analyses were conducted. Data were collected and processed using SPSS, AMOS, and SEM. Both flow (0.703) and engagement (0.557) have a significant influence on the job satisfaction of volunteers, with both factors being relevant for improving job satisfaction. The state of flow is a stronger predictor than engagement. It is concluded that there is a significant and positive influence of engagement and flow on the job satisfaction of volunteers. The study of these topics confirms the importance of fostering engagement and flow among volunteers to enhance their job satisfaction.
subject: Articles
  topic: section
subject: engagement
  topic: keywords
subject: state of flow
  topic: keywords
subject: job satisfaction
  topic: keywords
subject: volunteering
  topic: keywords
subject: non-governmental organizations
  topic: keywords
creator: Javier Valentino Palomino-Flores
creator: Irma Milagros Carhuancho-Mendoza
creator: Dora Lourdes Ponce Yactayo
creator: Giuliana del Pilar Saravia-Ramos
creator: Rosana Alejandra Meleán Romero
creator: Fernando Alexis Nolazco-Labajos
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-06-18
publication date: 2025-06-18
starting page: 254
ending page: 265
doi: 10.3846/btp.2025.22174

What do we (not) know about agricultural economic resilience? Insights from the systematic literature review
type: item
description: The present paper explores the current state of knowledge about the agricultural economic resilience phenomenon. By applying a comprehensive and multifaceted literature review approach the emerging research fields in the area, current level of the operationalization of the agricultural economic resilience notion and challenges in the measurement of the agricultural economic resilience are discussed. The research is supplemented by the bibliographic analysis, which indicates the five main thematic areas in the agricultural economic resilience field evolving around food security issues, hurdles in measuring the agricultural resilience, systems-network approach on the agricultural resilience, agricultural ability to adapt to external perturbations and importance of the agricultural economic resilience in assuring the decent livelihood for the rural population of the least developed regions. The potential perspective research avenues for the future research on agricultural economic resilience are proposed.
subject: Articles
  topic: section
subject: agriculture
  topic: keywords
subject: economic resilience
  topic: keywords
subject: agricultural resilience
  topic: keywords
subject: bibliographic analysis
  topic: keywords
creator: Mangirdas Morkūnas
creator: Agnė Žičkienė
creator: Artiom Volkov
creator: Viktorija Skvarciany
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-08-28
publication date: 2025-08-28
starting page: 287
ending page: 304
doi: 10.3846/btp.2025.23651

IFRS convergence and international trade: evidence from comparison of Türkiye and European Union
type: item
description: The congruence of accounting standards with high-quality financial data constitutes a cornerstone of the institutional frameworks of modern economies. The adoption of International Financial Reporting Standards (IFRS) facilitates greater transparency and comparability in financial reporting, enabling more effective allocation of resources and capital. This process enhances the stability of financial systems, improves corporate governance, and supports integration into global economic framework. This study seeks to address the following research questions: (1) How does the adoption of IFRS by Turkey influence its trade flows with the EU? (2) How do income disparities between Türkiye and EU member states interact with IFRS adoption to affect bilateral trade? (3) What is the macroeconomic importance of IFRS adoption to Türkiye’s overall trade balance? Through answering these questions, this research intends to contribute to filling an important gap in literature. The results of this research; First, IFRS adoption by Turkey reflects an immense positive impact both on exports and imports, with exports bearing more impact. This research draws attention to IFRS adoption’s role in promoting financial transparency, optimizing bilateral flows, and minimizing trade deficit in Turkey. Second, how IFRS adoption interacts with disparities in per capita income tells us more about trade behavior. Third, macroeconomic consequences of IFRS adoption are reflected in how IFRS adoption decreases Turkey’s trade deficit. The results indicate that IFRS adoption encourages exports more than imports, which points to IFRS adoption acting as an instrument to raise competitiveness and overall Turkish trade balance. This finding answers the third research question, which draws attention to how instrumental IFRS adoption is to frame trade policy and economic integration.
subject: Articles
  topic: section
subject: institutional frameworks
  topic: keywords
subject: international financial reporting standards
  topic: keywords
subject: Türkiye and EU member
  topic: keywords
subject: exports
  topic: keywords
subject: imports
  topic: keywords
subject: trade dynamics
  topic: keywords
subject: cost accounting
  topic: keywords
creator: Cüneyt Çatuk
creator: Mehmet Nedim Uygur
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-22
publication date: 2025-05-22
starting page: 202
ending page: 211
doi: 10.3846/btp.2025.23102

The study of factors affecting on COSO ERM success and its consequences: an empirical research of Thai-listed companies
type: item
description: The goal of this study was to look at the causes and effects of the COSO ERM success of the companies listed on the Thai Stock Exchange. The internal resources and capabilities including effective AIS design, top management support, and internal auditor competency are assumed to become the antecedents of COSO ERM success. Moreover, the consequences of COSO ERM success are sustainable value creation, achieve strategy and goal, promote efficiency and effectiveness, financial reporting quality, and compliance with law. Thai-listed firms were used as research subjects, and data from the chief internal control was collected via a mail survey process and a questionnaire. The overall findings show that successful COSO ERM is influenced positively and significantly by effective AIS design, top management support, and internal auditor competency. Additionally, the achievement of strategy and goals, promotion of efficiency and effectiveness, quality of financial reporting, and legal compliance are all positively impacted by COSO ERM success. Moreover, achieve strategy and goal, promote efficiency and effectiveness, financial reporting quality, compliance with law all have a positive, significant impact on the creation of sustainable value. Overall, the results demonstrate that excellent AIS design, top management backing, and internal auditor expertise are required for a company to develop both COSO ERM success and long-term sustainable value generation.
subject: Articles
  topic: section
subject: COSO ERM success
  topic: keywords
subject: sustainable value creation
  topic: keywords
subject: internal resources and capabilities
  topic: keywords
creator: Nattawut Tontiset
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-06-12
publication date: 2025-06-12
starting page: 241
ending page: 253
doi: 10.3846/btp.2025.17142

R&D impact in the changes of economic structure of population
type: item
description: Research and Development (R&D) plays crucial role in the technological progress, and thus it can be seen as facilitator of the economic development. It is widely known that the importance of the research is not only in economic aspect but also in the technologic aspect. On the other hand, not all of countries have possibility to develop such researches, as it requires huge financial support, and professional human capital. As a result of these investments and technological developments, changes on the employment rate in each sector are evident. The study is focused on measuring the impact of R&D in the changes of the economic structure of population. In the study are included thirty world countries divided in three groups: ten countries with largest GDP, ten with largest GDP per capita and ten Balkan countries. Structural Equation Model is used to measure the impact of almost three decades until pandemic COVID-19. From the analysis conducted, the results show that, investments in research and development and innovation have positive impact on the economic structural of population.
subject: Articles
  topic: section
subject: research and development
  topic: keywords
subject: investments
  topic: keywords
subject: innovation
  topic: keywords
subject: economic structure of population
  topic: keywords
subject: economic transformation
  topic: keywords
subject: structural equation model
  topic: keywords
creator: Luljeta Aliu Mulaj
creator: But Dedaj
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-14
publication date: 2025-05-14
starting page: 176
ending page: 181
doi: 10.3846/btp.2025.18665

Influence of transport air pollutants on climate change in EU: case of Lithuania
type: item
description: The purpose of the research paper is to observe and analyse how the motorization rate of EU countries influence climate change during the last decades in terms of inventory of emissions of air pollutants from transport, giving an example of Lithuania. Passenger cars are a major polluter, accounting for 61% of total CO2 emissions from EU road transport. EU approved directions to transitioning to fossil-free transport and reducing car use in future to make the European Union carbon neutral by 2050. Research methodology is statistical analysis of motorization rate growth and air pollution in the EU countries during the period of 2014–2024. In the research paper the quantitative analysis and comparison method are applied. Findings: research paper shows that in the EU countries motorization rate is growing very fast. However the consequences of this vary from country to country. Significant disparities arise from the age of the vehicles, the type of fuel utilized, and the turnover rate of passenger cars, resulting in the current fleet not achieving an adequate decrease in CO2 emissions. This research examines the correlation between motorization levels and CO2 emissions across several EU countries over recent decades and offers potential solutions to this issue.
subject: Articles
  topic: section
subject: transport air pollutants
  topic: keywords
subject: climate change
  topic: keywords
subject: influence of transport
  topic: keywords
subject: CO2 emissions
  topic: keywords
subject: motorization rate
  topic: keywords
subject: polluter
  topic: keywords
creator: Kęstutis Peleckis
creator: Valentina Peleckienė
creator: Bahman Peyravi
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-07-23
publication date: 2025-07-23
starting page: 277
ending page: 286
doi: 10.3846/btp.2025.23005

Exploration of social dimensions of sustainable behavior
type: item
description: As climate change and inequality spur interest in sustainable lifestyles, insufficient attention focuses on the social dimension encompassing equity and wellbeing-oriented conduct. Limited measurements capture facets like frugality, sufficiency, and altruism, obscuring motivational nuances. Addressing persistent gaps, this exploratory sequential mixed-methods research developed and validated a multidimensional scale assessing components of individual social sustainability behavior. The initial qualitative generation of 167 items from established surveys enabled breadth. An expert review panel then evaluated content validity quantitatively through statistical relevance ratings and qualitatively via open-ended feedback on gaps and terminology issues to refine facets. Analyses informed iterative adjustments, resulting in a 45-item pool demonstrating sound psychometric properties. Quantitative techniques found strong internal reliability (α >.80) and confirmed dimensionality in distributing items across volunteering, charitable giving, conscious consumption, lifestyle simplicity, equity promotion, and community building sub-scales. Confirmatory factor analysis met thresholds for acceptable model fit. Qualitative inputs crucially enhanced practical resonance and specificity. Findings provide initial evidence of a valid, generalizable measurement of the social sustainability domain, encompassing cooperative civic engagement, frugality, and lifestyle moderation behaviors on the individual level. The parsimonious instrument promises utility for research and community initiatives advancing this complementary sustainability facet. Practical implications and scholarly contributions are discussed.
subject: Articles
  topic: section
subject: social sustainability
  topic: keywords
subject: multidimensional scale
  topic: keywords
subject: frugality
  topic: keywords
subject: civic participation
  topic: keywords
subject: pro-social behavior
  topic: keywords
subject: voluntary simplicity
  topic: keywords
creator: Samson Abiodun Toye
creator: Mehmet Recai Uygur
creator: Bahman Peyravi
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 182
ending page: 201
doi: 10.3846/btp.2025.22971

Bibliometric and visualized analysis of work engagement in business management
type: item
description: Within business management, the growing interest in work engagement stems from its recognised role in mitigating employee well-being, bolstering job satisfaction, and optimising organisational outcomes. This review comprehensively explores the knowledge structure of work engagement in business management, analysing 563 publications from the Scopus database spanning 2005 to 2023 through performance analysis, co-citation analysis, co-authorship analysis, keyword co-occurrence analysis, and content analysis. This review outlines prevailing trends and identifies influential scholars, articles, institutions, and leading countries. It illuminates the current state of scientific collaboration, providing a rationale for developing countries to seek academic cooperation with developed countries. Additionally, it delves into six current themes and four future directions, providing a robust theoretical framework for future research endeavours.
subject: Articles
  topic: section
subject: bibliometric review
  topic: keywords
subject: work engagement
  topic: keywords
subject: cluster analysis
  topic: keywords
subject: future trends
  topic: keywords
subject: intellectual structure
  topic: keywords
subject: business management
  topic: keywords
creator: Ziqiong Zhang
creator: Rosmah Mohamed
creator: Rozanah Ab Rahman
creator: Tao Dong
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-04-14
publication date: 2025-04-14
starting page: 162
ending page: 175
doi: 10.3846/btp.2025.21416

Financial performance and capital structure dynamics of the high-tech startups in the Baltic region
type: item
description: This study examines young fast growing technology startup companies in Baltic region. Employing unique datasets of startups financial accounting data from Lithuania, Latvia and Estonia comparative and correlation analysis between growth, profitability and financial leverage indicators reflects how lifecycle stages influence startups profitability and capital structure. By analysing the development patterns of innovative products, investment phases, and capital structures, the research aims to uncover the strategic choices made by startups at different stages of their lifecycle and the implications of these choices on their financial performance. By comparing startups with other control groups in hi-tech and traditional industries research provides empirical evidence on the unique developmental trajectories of startups which enhances the strategic decision-making capabilities of investors and policymakers by providing a deeper, empirically grounded understanding of how startups differ from other sectors in terms of growth, profitability, and capital structure dynamic.
subject: Articles
  topic: section
subject: startups
  topic: keywords
subject: technology
  topic: keywords
subject: finance
  topic: keywords
subject: leverage
  topic: keywords
subject: growth
  topic: keywords
subject: profitability
  topic: keywords
creator: Daina Kleponė
creator: Laima Okunevičiūtė Neverauskienė
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-04-09
publication date: 2025-04-09
starting page: 153
ending page: 161
doi: 10.3846/btp.2025.22184

Estimation on the attractiveness of public transport: Vilnius city case
type: item
description: The paper analyses the attractiveness problems of urban public transportation in the context of promoting sustainable mobility and multimodality. The article is based on the methods of scientific literature and analysis and qualitative research analysis. The analytical-methodical section of the article discusses the principles of sustainable mobility and multimodality, assess the possibilities of their application. In the research section, the expert analysis that evaluates Vilnius public transport attractiveness is presented, and affecting problems are assessed and considered. Re-search results have shown that experts agree on the issues (factors) that affect the attractiveness of public transport. These factors have been ranked in order of priority and relevance from 1 (big-gest problem) to 10 (smallest problem). In conclusion, the paper presents a structural model which aims to promote and increase the attractiveness of public transport system.
subject: Articles
  topic: section
subject: public transport
  topic: keywords
subject: urban logistics
  topic: keywords
subject: sustainable mobility
  topic: keywords
subject: multimodality
  topic: keywords
creator: Aldona Jarašūnienė
creator: Rytis Engelaitis
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-06-06
publication date: 2025-06-06
starting page: 233
ending page: 240
doi: 10.3846/btp.2025.23555

Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors: the mediating role of core competencies
type: item
description: While technology is essential for the survival of micro, small, and medium-sized businesses (MSMEs), their ability to use digital marketing effectively, especially in the wholesale and retail sectors, remains unclear. The study aims to investigate the current state of digital marketing capabilities and the influence of behavioral competencies on technical competencies through the core competencies in digital marketing. The research approach included surveying a sample size of 400 MSMEs in the wholesale and retail sectors. The collected data was analysed using a combination of descriptive statistics and structural equation modelling approaches. This study highlights the crucial role of core competencies in digital marketing. It suggests that strong behavioral skills positively influence technical skills by first impacting core competencies. The findings of this research show that improving behavioral and core competencies has a substantial and positive impact on the technical competencies in digital marketing. Including, the primary goal of developing digital marketing abilities should be to hone behavioral and core competencies since they will contribute to a demonstrable enhancement in the technical competencies of digital marketing.
subject: Articles
  topic: section
subject: micro and small and medium enterprises
  topic: keywords
subject: MSMEs
  topic: keywords
subject: digital marketing capability
  topic: keywords
subject: behavioral competencies
  topic: keywords
subject: core competencies
  topic: keywords
subject: technical competencies
  topic: keywords
creator: Nathamon Buaprommee
creator: Nachayapat Cuijten
creator: Sureerut Inmor
creator: Rungsan Suwannahong
creator: Sukontip Wongpun
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-04-03
publication date: 2025-04-03
starting page: 141
ending page: 152
doi: 10.3846/btp.2025.21233

Uncertain new technologies – economics of ground effect vehicle operator
type: item
description: New technologies and vehicle types have become available for transportation and logistics in the recent decade. One of the such is Ground Effect Vehicle (GEV), which in new reinvented form is using electric propulsion, new lighter materials and could be without onboard pilots. These could be used in coastal and archipelago types of areas, where distances are relatively short. In this research is introduced economic and business case evaluation of GEV in the context of Canary Islands. Aim is to build understanding from financial success of GEV. Simulation model incorporates number of uncertainties, like usage life-cycle of fleet, fleet investment cost, interest rates, lower cargo volume development in the early years and possibility for passenger transports. Analysis shows that success depends quite much on cargo pricing, and the interest of customers to pay premiums from faster delivery. Being operator of GEV offers possibility for profitability, but if most of uncertainties take place, then investments might increase too much and result on significant losses. Research provides added value on discipline development and better alternative on spreadsheet and cost focused models.
subject: Articles
  topic: section
subject: ground effect vehicle (GEV)
  topic: keywords
subject: economics
  topic: keywords
subject: new technologies
  topic: keywords
subject: uncertainty
  topic: keywords
subject: simulation
  topic: keywords
creator: Olli-Pekka Hilmola
creator: Ekku Heljanko
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-03-25
publication date: 2025-03-25
starting page: 133
ending page: 140
doi: 10.3846/btp.2025.22454

Assessment of sustainable road transport in Lithuania
type: item
description: Road transport plays an important role in our lives. In Lithuania, passenger road transport accounted for more than 47% in 2022, and freight road transport more than 87% of the transport sector. Up to 15% of the Lithuanian population works in this sector (in 2020). However, road transport is one of the most polluting. In 2021, it represented 72% of all greenhouse gas emissions from EU domestic and international transport. In order to solve this problem, the EU plans to ban the sale of vehicles with internal combustion engines by 2035. So, the question arises: what challenges will the country’s transport sector face, what measures/innovations will it adopt to reduce greenhouse gas emissions? To answer this question, the article analyzes the road transport sector and identifies measures to improve the sustainability of the sector, increase turnover, and observes the impact of those measures on road transport turnover. The purpose of the research is to determine the factors affecting the circulation of passengers and cargo by road transport based on scientific literature and to empirically verify their influence on the sustainability of the country. In order to achieve the set goal, the analysis is carried out in two blocks: the study of the turnover of road transport cargo and the study of the turnover of road transport passengers. The following methods are used for the research: correlation regression analysis, forecasting. The research results are important for policy makers and practitioners in the context of sustainable transport development.
subject: Articles
  topic: section
subject: sustainable transportation
  topic: keywords
subject: road transport
  topic: keywords
subject: air pollution
  topic: keywords
creator: Renata Činčikaitė
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-30
publication date: 2025-05-30
starting page: 223
ending page: 232
doi: 10.3846/btp.2025.22689

Relationship of CSR, innovation, human resource practices, and competitive advantage: a test of two mediation models
type: item
description: In the dynamic business environment, manufacturing companies need a competitive advantage for long-term survival, and this can be achieved by focusing on CSR, HR practices, and innovation. While CSR is often viewed as a tool for enhancing corporate reputation and addressing societal concerns, its potential to drive innovation and contribute to a sustainable competitive advantage remains underexplored. Additionally, the role of human resource practices in mediating these relationships is not well understood. This research seeks to address the gap in the literature by examining the relationships between CSR, innovation, human resource practices, and competitive advantage, and investigating how these elements interact to help organizations gain a competitive edge in a rapidly evolving market environment. The current research aims to highlight the influence of CSR on competitive advantage. Moreover, it also examined how mediation mechanisms of innovation and HR practices influence the effect of CSR on competitive advantage. The current study utilized quantitative research approach and the data were gathered from the managers of manufacturing companies in Jordan. The results highlighted that CSR significantly influences innovation, HR practices, and competitive advantage. Furthermore, innovation and HR practices both significantly mediate the relationship between CSR and competitive advantage. The findings of this study can act as a guideline for managers of Jordanian manufacturing companies aiming to achieve competitive advantage.
subject: Articles
  topic: section
subject: innovation
  topic: keywords
subject: CSR
  topic: keywords
subject: human resource practices
  topic: keywords
subject: competitive advantage
  topic: keywords
subject: manufacturing sector
  topic: keywords
creator: Ahmad Almohtaseb
creator: Zaid Alabaddi
creator: Vijaya Gangoor
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-03-20
publication date: 2025-03-20
starting page: 117
ending page: 132
doi: 10.3846/btp.2025.21281

Social enterprises as a tool for supporting housing supply in compliance with the Agenda 2030
type: item
description: There is a space at the interface between the public and state sectors and the private profitable, market sector for the operation of the social economy. The social economy is a socially beneficial area in solving social problems in many countries of the European Union and is still consolidating its position in terms of the Agenda 2030. The paper presents a framework of new and unexplored issues, where the novelty a current overview of the role of social enterprises in providing housing support for low-income groups in regions of the Slovak Republic with elevated unemployment rates, in alignment with the objectives set forth in Agenda 2030. We also focus on the potential of social enterprises in solving the issue of housing for people with insufficient income in marginalized communities, as this area has received little attention in Slovakia. As part of the empirical part, we conducted an analysis of the development of social enterprises and their establishment in the regions. Since a quarter of the social enterprises are located in the least developed regions, where unemployment is significantly worse than the Slovak average, we examined by correlation whether there is a dependence between the number of available job seekers of working age in % of the working age population in individual regions of the Slovak Republic and the number of social enterprises established in the regions of the Slovak Republic. From empirical research, we can identify that social housing enterprises are an important tool that helps solve the issue of housing for people who do not have sufficient income to secure it however, the absence of effective financial support results in their uniform composition.
subject: Articles
  topic: section
subject: social enterprises
  topic: keywords
subject: housing
  topic: keywords
subject: unemployment
  topic: keywords
subject: regional differences in unemployment
  topic: keywords
subject: Roma Communities
  topic: keywords
subject: Agenda 2030
  topic: keywords
creator: Peter Sika
creator: Jarmila Vidová
creator: Marcel Kordoš
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-03-19
publication date: 2025-03-19
starting page: 104
ending page: 116
doi: 10.3846/btp.2025.22091

Corporate social responsibility, work engagement and hospital image: the roles of hospital reputation, organizational trust and information technology application
type: item
description: This study investigates the mediating role of hospital reputation (HOR), organizational trust (ORT), and the moderating role of perceived usefulness of information technology application (ITA) in the relationship between corporate social responsibility (CSR), work engagement (WOE), and hospital image (HOI). Using survey data from 586 healthcare workers employed at public hospitals in Ho Chi Minh City, Vietnam, the study employs partial least squares structural equation modeling (PLS-SEM) to test the measures and hypotheses. The results reveal that effective CSR practices not only foster a positive work environment and enhance WOE but also significantly improve HOI. HOR and ORT partially mediate the impact of CSR on WOE and, alongside WOE, act as crucial mediators in the CSR-HOI relationship. These findings confirm that organizational reputation and trust are foundational to building sustainable relationships between organizations and employees while also strengthening the hospital’s image in the community. Furthermore, the study identifies perceived usefulness of ITA as a significant benefit that positively modifies the impact of CSR on HOI. From these results, practical managerial implications are proposed for hospital leaders to enhance WOE and HOI through the implementation of CSR and ITA practices.
subject: Articles
  topic: section
subject: corporate social responsibility
  topic: keywords
subject: work engagement
  topic: keywords
subject: hospital image
  topic: keywords
subject: hospital reputation
  topic: keywords
subject: organizational trust
  topic: keywords
subject: information technology application
  topic: keywords
creator: Dung Hoang Nguyen
creator: Quang Hai Nguyen
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-03-18
publication date: 2025-03-18
starting page: 91
ending page: 103
doi: 10.3846/btp.2025.22984

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
type: item
description: This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating roles of brand attachment and customer-based brand value. The research addresses inconsistencies in previous studies on the influence of hedonic market value on obsessive-compulsive buying by integrating brand attachment and customer-based brand value as key factors. The literature review reveals a gap in understanding the mediating role of these variables in the relationship between hedonic value and compulsive buying. Six hypotheses were developed and tested using PLS-SEM within a sample of 246 customers in Central Java, Indonesia. The results highlight that customer-based brand value significantly mediates the impact of hedonic value on brand attachment, which in turn enhances obsessive-compulsive buying. Additionally, the study finds that brand attachment directly contributes to the increase in compulsive buying behavior. The findings suggest that a positive customer experience, influenced by strong brand identity, is crucial in fostering brand attachment and subsequently driving obsessive-compulsive purchasing. This research provides a comprehensive understanding of how hedonic and brand-related factors interact to influence consumer behavior.
subject: Articles
  topic: section
subject: obsessive compulsive buying
  topic: keywords
subject: brand attachment
  topic: keywords
subject: hedonic value
  topic: keywords
subject: custumer-based brand value
  topic: keywords
creator: Roymon Panjaitan
creator: Irawan Yuswono
creator: Arif Afendi
creator: Elia Ardyan
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-03-12
publication date: 2025-03-12
starting page: 78
ending page: 90
doi: 10.3846/btp.2025.20636

Emergent approach to business resilience: a study of Ukrainian enterprises
type: item
description: This study aims to profile the emergent behavioral responses of small and medium-sized enterprises (SMEs) in Ukraine to radical market changes and identify the cause-effect relationships that ensure their resilience through an emergent approach to strategic management. The article analyzes the results of a survey of 500 enterprises within the project “Advisory Support to SMEs in Ukraine Amid the Military Crisis”, implemented by CMC-Ukraine with support from Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). Data were analyzed using MS Excel and RStudio. The study found that strategic decision-making profiles varied by sector. Grouping responses by functional areas (marketing, operations, finance, HR, digitalization) helped identify emergent strategy frameworks for different company clusters. These best practices were applied in the project “Access to Finance and Support for the Resilience of SMEs in Ukraine”, funded by Deutsche Sparkassenstiftung für Internationale Kooperation, which ran from February to August 2023.
subject: Articles
  topic: section
subject: business
  topic: keywords
subject: consulting
  topic: keywords
subject: development
  topic: keywords
subject: economy
  topic: keywords
subject: emergent strategy
  topic: keywords
subject: resilience
  topic: keywords
creator: Olena Hrebeshkova
creator: Olena Kyzenko
creator: Veronika Verba
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-28
publication date: 2025-05-28
starting page: 212
ending page: 222
doi: 10.3846/btp.2025.22798

Business resilience and strategic responses in Ukraine and Lithuania during the Russia-Ukraine conflict: insights from the energy, agriculture, and manufacturing sectors
type: item
description: This study examines the economic implications of Russia-Ukraine conflict has had on business operations in Ukraine and Lithuania. It seeks to examine how businesses have responded to the turmoil emanating from the conflict by breaking down disruptions in supply chains, regulatory adjustments as well as changes in market needs with specific reference to energy, agriculture and manufacturing sectors. The research will analyze secondary data from industry reports, financial disclosures and government sources. We chose this method so that we can evaluate what is presently there without the complexities and biases that come with collecting primary data using methods such as interviews. At the center of this dissertation lies unearthing patterns plus strategic insights that would inform businesses practices for similarly turbulent climates. Thus, it should be noted that the key thrust of this particular work is to extract strategies and tactical recommendations which could help keep firms resilient to geopolitical risks as well as exploit any arising advantages. The results are expected to be relevant for lawmakers, corporate executives, and economy planners thereby broadening their strategic frameworks on business operations within areas characterized by wars. This proposal is looking for funding support for comprehensive data analysis aimed at developing informed strategies that might considerably change sustainability and growth paths of enterprises both in Ukraine and Lithuania. Therefore, reliance on documented evidence alongside rigorous analysis of data will assist us in understanding how these economies operate in challenging contexts like these; providing essential knowledge required not only for theoretical debates but also suggesting ways towards enhancing economic resilience during times of geopolitical conflicts.
subject: Articles
  topic: section
subject: Russia-Ukraine conflict
  topic: keywords
subject: business resilience
  topic: keywords
subject: economic impact
  topic: keywords
subject: geopolitical instability
  topic: keywords
subject: adaptive mechanisms
  topic: keywords
subject: economic resilience
  topic: keywords
creator: Mehmet Recai Uygur
creator: Bahman Peyravi
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-02-21
publication date: 2025-02-21
starting page: 62
ending page: 77
doi: 10.3846/btp.2025.22164

Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes
type: item
description: The main objective of this article is to determine the entrepreneurial determinants of Moroccan business failures. To address our research problem, we employ multiple regression models. Entrepreneurial behaviors and attitudes are sourced from the dataset provided by Global Entrepreneurship Monitor (GEM). Additionally, we enhance our dataset by incorporating entrepreneurial variables from the World Bank entrepreneurship database and OMPIC. Applying variable selection techniques and models selection criteria, such as AIC and BIC, the main results indicate that the model composed of variables related to entrepreneurial behavior and attitudes variables, specifically fear of failure rate, perceived capabilities rate, and perceived opportunities rate, better explains bankruptcy rate. This empirical study represents the inaugural examination in Morocco employing entrepreneurial behaviors and attitudes variables to assess their impact on business failure. The findings from this article could open up new perspectives for identifying entrepreneurial variables that explain business failure in Morocco. To the best of our knowledge, our research is the first to explore this topic in this country.
subject: Articles
  topic: section
subject: entrepreneurial determinants
  topic: keywords
subject: business failure
  topic: keywords
subject: multiple regression
  topic: keywords
subject: selection criteria
  topic: keywords
creator: Youssef Zizi
creator: Amine Jamali-Alaoui
creator: Badreddine El Goumi
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-02-06
publication date: 2025-02-06
starting page: 48
ending page: 61
doi: 10.3846/btp.2025.21505

Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products
type: item
description: The aim of this study is to evaluate the influence of physical Vanity, achievement vanity, and brand equity on luxury consumption in the skincare industry, considering the promising US$13.9 billion beauty and personal care market in India, as estimated by Euromonitor International. Data were collected from 200 male and female participants in the National Capital Region of Delhi, India, belonging to various geographic groups and income levels. Confirmatory factor analysis was utilized to assess the relationship between observed and latent variables, while regression analysis was employed to determine the impact of physical Vanity, achievement vanity, and brand equity on luxury consumption. The study reveals that physical Vanity, achievement vanity, and brand equity positively affect luxury product consumption, with brand equity having the most significant impact. The associations between luxury consumption and physical Vanity, achievement vanity, and brand equity were found to be statistically meaningful. The findings offer valuable insights for skincare market marketers, allowing them to identify opportunities and strategize to capture untapped markets in the country. Additionally, the results enable them to understand the relative influence of the three factors – physical Vanity, achievement vanity, and brand equity – on luxury consumption. This research contributes to the understanding of the positive effects of physical Vanity, achievement vanity, and brand equity on luxury product consumption. The survey-based approach offers a comprehensive yet succinct overview of the existing literature and its implications, benefiting both luxury brand managers and future researchers.
subject: Articles
  topic: section
subject: physical vanity
  topic: keywords
subject: achievement vanity
  topic: keywords
subject: brand equity
  topic: keywords
subject: luxury consumption
  topic: keywords
subject: skincare market
  topic: keywords
subject: luxury brand managers
  topic: keywords
creator: Showkat Khalil Wani
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 17
ending page: 27
doi: 10.3846/btp.2025.22197

The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries
type: item
description: The banking sector in the Western Balkan countries has changed dramatically in recent years. A variety of factors have contributed to these changes, such as economic growth, increased competition, and the implementation of new regulations. As a result, the profitability of the banking sector varies greatly between countries. The purpose of this research is to look into the impact of internal and macroeconomic factors on the profitability of the banking sector in the Western Balkan countries. The research used 85 observations from unbalanced panel data from five countries from 2005 to 2021. Data were gathered from the International Monetary Fund’s World Economic Outlook Database, which contains information on the trend and progress of banking in the Western Balkans. The variables used included macroeconomic variables, internal bank variables, and industry variables, with return on assets and return on equity used to measure bank profitability. Panel regression with pooled least squares, fixed effects, and random effects was used to analyze these variables. Internal factors such as bank Z-score, 3-bank asset concentration, bank net interest margin, bank overhead costs to total assets, bank credit to deposits, and bank capital to total assets have a positive impact on profitability, according to the findings. GDP and inflation, for example, have a mixed impact on profitability. The impact of industry factors such as liquid assets, deposits, and short-term funding, as well as bank Z-score, on profitability is mixed. The study’s findings have significant implications for policy experts and bank managers in Western Balkan countries. The findings can be used by policymakers to create policies that promote the profitability of the banking sector. The findings can be used by bank managers to improve their banks’ profitability by making strategic decisions about asset allocation, capital structure, and risk management.
subject: Articles
  topic: section
subject: internal factors
  topic: keywords
subject: macroeconomic factors
  topic: keywords
subject: profitability
  topic: keywords
subject: Western Balkans
  topic: keywords
creator: Arsim Hoxha
creator: Roberta Bajrami
creator: Ylber Prekazi
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-01-31
publication date: 2025-01-31
starting page: 28
ending page: 47
doi: 10.3846/btp.2025.18670

Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods
type: item
description: The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.
subject: Articles
  topic: section
subject: commercial potential
  topic: keywords
subject: business goal
  topic: keywords
subject: high technologies
  topic: keywords
subject: fuzzy sets
  topic: keywords
subject: rapid assessment
  topic: keywords
subject: risk
  topic: keywords
subject: innovative economy
  topic: keywords
creator: Olha Ilyash
creator: Vitaliy Zakharchenko
creator: Svitlana Yermak
creator: Larysa Frolova
creator: Glib Mazhara
creator: Liubov Smoliar
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-01-09
publication date: 2025-01-09
starting page: 1
ending page: 16
doi: 10.3846/btp.2025.20922

Guerrilla advertising cases study in public transport
type: item
description: Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads. Guerrilla campaigns in public transport focus on creative tactics to surprise the public and generate buzz about the brand. These campaigns often use non-traditional methods to draw attention to the brand in question. Guerrilla campaigns can be useful for businesses looking to gain an edge over their competitors. The partisan campaigns tend to get more media attention than traditional methods because they are seen as new or unexpected. These campaigns can create excitement and anticipation for your product or service, which can help increase sales. The subject of this paper is a case study of Guerrilla advertising in public transport. The aim of the paper is to assess the usefulness of Guerrilla advertising in promoting the attractiveness of public transport. The paper discusses the analysis of scientific literature, presents the Guerrilla marketing concept, type and tools, advantages and disadvantages. Traditional and Guerrilla marketing, research methodology comprising case study and quantitative research method, based on the results of the analysis of the scientific literature and the result of the research suggestions are made. Cases of partisan marketing in public transport are rarely studied in the scientific literature.
subject: Articles
  topic: section
subject: Guerrilla marketing
  topic: keywords
subject: Guerrilla advertising in public transport
  topic: keywords
subject: Guerrilla marketing tools
  topic: keywords
subject: Guerrilla marketing advantages and disadvantages
  topic: keywords
subject: viral marketing
  topic: keywords
subject: experiential marketing
  topic: keywords
subject: stealth marketing
  topic: keywords
creator: Aldona Jarašūnienė
creator: Margarita Išoraitė
rights: Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2024-12-17
publication date: 2024-12-17
starting page: 625
ending page: 634
doi: 10.3846/btp.2024.19907

Business model innovation and SMEs’ resilience: technological roadmap in Nigeria
type: item
description: Business sustainability is a factor that businesses, especially SMEs, are giving more and more thought to. Businesses are now looking for methods to integrate sustainable practices into their operations while keeping their business models intact as a result. This study primarily looks at how technology might improve company resilience in order to investigate the connection between SMEs’ business models and their pursuit of sustainability. To enable the study’s main goals be achieved, three hypotheses were developed. The study’s goal was explained using the Resource Based View Theory, Dynamic Capability Theory, and Institutional Theory. By combining purposive and convenience random selection approaches, the researchers performed a field survey of 420 SME operators in Nigeria in order to meet this goal. Smart PLS 3.0 was utilized in the study to evaluate the information gathered. Specifically, they assessed the extent and strength of the correlations between these constructs using path coefficients, t-statistics, R-square values, and p-values. According to the study, technology competence moderates the association between business model innovation and businesses’ resilience, indicating that by utilizing technological skills, business model innovation’s beneficial effects on a firm’s resilience may be amplified. The technology acceptance concept, which contends that adopting new technology may enhance organizational performance, is supported by this research. As SMEs frequently deal with budget limitations and technology difficulties, the study’s findings have significant significance for them. SMEs may be better positioned to survive upheavals and develop resilience by adopting new business strategies and utilizing technical skills. The study discovered that in order to increase their resilience, SMEs must actively adapt to fast-paced and competitive environments using their internal strengths. This indicates that SMEs must assess the value of innovation models in rel…
subject: Articles
  topic: section
subject: business model
  topic: keywords
subject: innovation
  topic: keywords
subject: resilience
  topic: keywords
subject: SMEs
  topic: keywords
subject: Nigerian economy
  topic: keywords
subject: technology
  topic: keywords
creator: Oluwakemi R. Alake
creator: Omotayo Adegbuyi
creator: Abiola A. Babajide
creator: Odunayo P. Salau
creator: Oluwakemi O. Onayemi
creator: Opeyemi O. Joel
creator: Oluwatoyin D. Adesanya
rights: Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2024-12-16
publication date: 2024-12-16
starting page: 614
ending page: 624
doi: 10.3846/btp.2024.18978

Intentions of transport sector employees to leave the job: is workplace mobbing truly a catalyst?
type: item
description: Although previous studies have focused on workplace mobbing in transport companies, there is still a lack of research showing which variables have the greatest impact on employees’ intentions to leave their jobs. To address this gap, this paper aims to explore the workplace mobbing variables that strongly impact employees’ intentions to leave their workplaces in Lithuanian transport companies. Using the questionnaire “Mobbing and single cases of harassment in employees” relations – MSCH’, 440 employees of transport companies were surveyed. The performed analysis provided regression models aimed at reducing employees’ intentions to leave the workplace, eliminating regressors with the greatest negative influence, and at the same time, increasing the regressor with the most positive impact, i.e., prevention. The study revealed that abuse in assigning work tasks, poor self-feeling of employees, and experienced damage and prevention measures explained almost 45% of the dispersion in the intentions of transport sector employees to leave the job. In this context, the intervention measures used by the companies were not significant. The study shows that employees’ intentions to leave the job are most influenced by employees’ self-feeling, while prevention of workplace mobbing should be seen in a broader context, focusing on the ethics of managers’ relationships with employees. It also highlights the importance of creating a safe and trustworthy organisational environment and suggests that prevention strategies should address broader contexts, including abuse in task assignments, employees’ self-feeling, and the power dynamics of perpetrators.
subject: Articles
  topic: section
subject: employees
  topic: keywords
subject: intentions to leave the job
  topic: keywords
subject: workplace mobbing
  topic: keywords
subject: transport companies
  topic: keywords
creator: Jolita Vveinhardt
creator: Simona Domarkaitė
creator: Mykolas Deikus
rights: Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2024-12-12
publication date: 2024-12-12
starting page: 603
ending page: 613
doi: 10.3846/btp.2024.21494

The greenwashing trap: how misleading marketing affects consumer green purchasing habits
type: item
description: The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number of organizations have been engaging in greenwashing practices, which mislead customers about their environmental performance. This can have negative consequences for the organization, the industry, and society as a whole. Despite the growing concern about greenwashing, there is limited research on how it affects consumers’ purchasing decisions. To address this gap, we conducted a study to explore the effect of greenwashing perception on green purchase intention in the touristic accommodation industry. Primary data was collected from 693 tourists who visited the Canary Islands, and structural equation modeling (SEM) was used to verify hypotheses with the help of AMOS 29 software. The findings revealed that greenwashing perception does not directly affect green purchasing intention or impact green trust. However, green trust was found to be a significant predictor of sustainable choices in the touristic accommodation industry. Additionally, the study provided evidence that previous touristic accommodation experience moderates the relationship between green trust and green purchase intention and the relationship between greenwashing perception and green trust. This research has important implications for marketers and adds to the body of knowledge on greenwashing and green purchasing. By incorporating the Stimulus-Organism-Response (SOR) paradigm, this study uncovers new linkages that better help understand the phenomenon of green purchasing among travelers.
subject: Articles
  topic: section
subject: greenwashing
  topic: keywords
subject: green purchase
  topic: keywords
subject: sustainable accommodation
  topic: keywords
subject: green trust
  topic: keywords
subject: purchase intention
  topic: keywords
subject: purchase behavior
  topic: keywords
subject: environmentally friendly tourism
  topic: keywords
subject: green marketing
  topic: keywords
creator: Neringa Vilkaitė-Vaitonė
rights: Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2024-12-04
publication date: 2024-12-04
starting page: 593
ending page: 602
doi: 10.3846/btp.2024.21204