Search Results

Search Results

• Antecedents of online purchase intention and behaviour: uncovering unobserved heterogeneity

  Joaquim Silva , José Carlos Pinho , Ana Soares , Elisabete Sá

  Abstract 5750 | PDF Downloads 6465 | DOI https://doi.org/10.3846/jbem.2019.7060

  Page 131-148
  

  2019-02-18

• Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands

  Jorge Vera-Martínez, Humberto Fuentes, Diana Kolbe

  Abstract 1185 | PDF Downloads 1010 | DOI https://doi.org/10.3846/jbem.2024.21062

  Page 377–395
  

  2024-05-06

• Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of Mauritius

  Eric Bindah, Leenshya Gunnoo

  Abstract 1419 | PDF Downloads 994 | DOI https://doi.org/10.3846/jbem.2024.21109

  Page 175–190
  

  2024-03-21

• From theory to action: what motivates consumers to purchase IoT sustainable products

  Luminița-Ștefania Bozdog , Bogdana Glovațchi , Gabriela Mircea , Grațiela Georgiana Noja , Tomasz Dorożyński , Andrea Imperia

  Abstract 346 | PDF Downloads 240 | DOI https://doi.org/10.3846/jbem.2025.24211

  Page 718–743
  

  2025-07-15

• Interplay of the drivers and deterrents of leisure counterfeit purchase intentions

  Mateja Kos Koklic, Irena Vida

  Abstract 926 | PDF Downloads 825 | DOI https://doi.org/10.3846/16111699.2014.994184

  Page 916-929
  

  2016-12-21

• Influence of ethnocentrism on consumers’ intention to buy domestically produced goods: An empirical study in North Cyprus

  Halil Nadiri, Mustafa Tümer

  Abstract 1049 | PDF Downloads 641 | DOI https://doi.org/10.3846/jbem.2010.22

  Page 444-461
  

  2010-09-30

• Influence of sensory stimuli on brand experience, brand equity and purchase intention

  António C. Moreira, Nuno Fortes, Ramiro Santiago

  Abstract 6390 | PDF Downloads 11931 | DOI https://doi.org/10.3846/16111699.2016.1252793

  Page 68-83
  

  2017-02-05

• Drivers and consequences of business-reference-content (BRC): the role of narrative transportation in B2B communication

  Chang Mo Jung

  Abstract 1877 | PDF Downloads 1764 | DOI https://doi.org/10.3846/jbem.2021.15527

  Page 1323–1341
  

  2021-09-29

• Responses of Turkish consumers to product risk information in the context of negative eWOM

  Ülfet Işçi, Hakan Kitapçi

  Abstract 2147 | PDF Downloads 1444 | DOI https://doi.org/10.3846/jbem.2020.13383

  Page 1593-1609
  

  2020-10-01