Jiang, Yaping, Yanyan Sun, and Shibo Tu. “Economic Implications of Emotional Marketing Based on Consumer Loyalty of Mobile Phone Brands: The Sequential Mediating Roles of Brand Identity and Brand Trust ”. Technological and Economic Development of Economy 29, no. 4 (August 24, 2023): 1318–1335. Accessed December 26, 2024. https://btp.vilniustech.lt/index.php/TEDE/article/view/19278.