Search Results

Search Results

• Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

  Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan

  Abstract 957 | PDF Downloads 530 | DOI https://doi.org/10.3846/btp.2025.20636

  Page 78–90
  

  2025-03-12

• Linkages nascent entrepreneurship and knowledge quality resonance: explore voluntary co-creation from service dominant logic

  Agustinus Moonti , Roymon Panjaitan , Echan Adam , Astil Harli Roslan

  Abstract 1459 | PDF Downloads 1092 | DOI https://doi.org/10.3846/btp.2023.14912

  Page 1–12
  

  2023-01-11